PASSION, TRADITION AND COMMITMENT
We continue with our dreams intact and always doing our utmost, as if it were our very first day. The commitment made to all of you is so strong that it makes us overcome every challenge in order to continue offering the highest quality in our designs.
At Toni Pons, ever since our beginnings, we have striven to work in consonance with certain principles and values that we consider to be non-negotiable: a job well done, common sense and projecting warmth, honesty and social credibility.
“The social role fulfilled by companies is undeniable and an honest approach leads to credibility and trust. A successful project can equally be a social and environmentally responsible project, one that dignifies the collective to which it belongs.” Antoni Pons Carós.
AWARENESS, ENVIRONMENT AND RESPONSIBILITY
75 years of passion focused on keeping this centuries-old craft, and everything that surrounds it, alive: craftsmen, master leather workers, weavers, jute makers and many other trades which have been with us forever.
These, along with the company’s firm commitment to the environment and the community, have always been and will continue to be the true character of our brand.
We will continue to create timeless collections made by the hands of craftsmen, making use of techniques with centuries-old traditions, using high quality materials and taking care of our environment.
1946
WHOEVER LOSES THEIR ROOTS, LOSES THEIR IDENTITY
The firm was founded by Antoni Pons Parramon in the shape of a typical basic shoe factory of that time.
Espadrilles made with jute or rubber and leather boots were the first products created under the Toni Pons brand, which were produced in the traditional way in Osor, a small village near Girona.
1960/1970
2ND GENERATION
Antoni Pons i Carós, at the age of 18, having both worked and studied in the preceding years, joined the organization with the vision of enlarging the scope of the brand, up to this point purely local, to an international brand.
This incorporation coincides with the recent move of the Toni Pons headquarters to the city of Girona.
1995
FRANCE, EXPANSION BEGINS
The year 1995 was a key one in the firm’s international projection.
The firm took the step of entering the French market. Right from the outset it achieved wide acceptance from French customers.
2016
THIRD GENERATION
Toni Pons is now led by Jordi Pons, the third generation of the family, who joined the organization in 2012 to continue the company’s growth.
An update of the brand was carried out, from the logo, to a restructuring of the collection, which is now divided into sections, each with a specific personality.
An update of the brand was carried out, from the logo, to a restructuring of the collection, which is now divided into sections, each with a specific personality.
2018/2021
THE DIGITAL CHALLENGE AND THE 75TH ANNIVERSARY
The company has established and strengthened its position in the digital environment with a new corporate website that includes an online store which means that its espadrilles are available to everyone with just a single click.
To support all the growth projects, the company opens a new warehouse in Girona with a 3.000 m2 surface for logistics.
In 2021, Toni Pons is celebrating the 75th anniversary of its creation. With work, dedication and passion, the small workshop in Osor has become an international reference brand in the world of espadrilles.
